{"version":"1.0","provider_name":"Spor End&uuml;strisinden Notlar","provider_url":"https:\/\/alicankeser.com","author_name":"Alican Keser","author_url":"https:\/\/alicankeser.com\/index.php\/author\/admin\/","title":"Nike ve Kriz \u0130leti\u015fimi Stratejisi - Spor End&uuml;strisinden Notlar","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mSWNu5Hnpk\"><a href=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/nike-ve-kriz-iletisimi-stratejisi\/\">Nike ve Kriz \u0130leti\u015fimi Stratejisi<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/nike-ve-kriz-iletisimi-stratejisi\/embed\/#?secret=mSWNu5Hnpk\" width=\"600\" height=\"338\" title=\"&#8220;Nike ve Kriz \u0130leti\u015fimi Stratejisi&#8221; &#8212; Spor End&uuml;strisinden Notlar\" data-secret=\"mSWNu5Hnpk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Nike.png","thumbnail_width":834,"thumbnail_height":528,"description":"Sporun h\u0131zl\u0131 ve rekabet dolu d\u00fcnyas\u0131nda kriz y\u00f6netimi, bir markan\u0131n itibar\u0131n\u0131 ve uzun vadeli ba\u015far\u0131s\u0131n\u0131 korumada olduk\u00e7a \u00f6nemli bir rol oynuyor. Spor giyim ve ayakkab\u0131 alan\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131ndan Nike, y\u0131llar boyunca krizlerden pay\u0131na d\u00fc\u015feni ald\u0131. Ayakkab\u0131 hatalar\u0131ndan tart\u0131\u015fmal\u0131 reklam kampanyalar\u0131na kadar marka, kriz y\u00f6netimindeki yakla\u015f\u0131m\u0131yla i\u00e7inde bulundu\u011fu zorlu durumlar\u0131n \u00fcstesinden b\u00fcy\u00fck \u00e7o\u011funlukla gelmesini bildi. Spor krizleri, \u00fcr\u00fcn hatalar\u0131, sporcular \u00fcst\u00fcnden ortaya \u00e7\u0131kan tart\u0131\u015fmalar\u0131 ve kamuoyu alg\u0131s\u0131 sorunlar\u0131 dahil olmak \u00fczere \u00e7e\u015fitli kaynaklardan ortaya \u00e7\u0131kabiliyor. Bu krizler bir markan\u0131n itibar\u0131na zarar verme, t\u00fcketici g\u00fcvenini azaltma ve finansal kay\u0131plara yol a\u00e7ma potansiyeline her zaman sahip oldu. Bu nedenle, etkili kriz"}