{"id":5,"count":7,"description":"<p data-path-to-node=\"9,0\">Spor d\u00fcnyas\u0131 sadece sahadaki skorlardan ibaret de\u011fildir; ayn\u0131 zamanda dev bir alg\u0131 y\u00f6netimi sahnesidir. Sporda marka ve ileti\u015fim kategorisi, end\u00fcstrinin stratejik mutfa\u011f\u0131na \u0131\u015f\u0131k tutar.<\/p>\r\n<p data-path-to-node=\"9,1\">Bu alanda; kul\u00fcplerin kurumsal kimlik de\u011fi\u015fimlerinden (rebranding), y\u0131ld\u0131z sporcular\u0131n markala\u015fmas\u0131 s\u00fcre\u00e7lerine; kriz anlar\u0131nda y\u00f6netilen itibar stratejilerinden, k\u00fcresel pazarlama kampanyalar\u0131n\u0131n perde arkas\u0131na kadar derinlemesine analizler bulacaks\u0131n\u0131z. Michael Jordan'\u0131n PR hamlelerinden kul\u00fcplerin marka yolculu\u011funa kadar, sporun i\u015f d\u00fcnyas\u0131ndaki yans\u0131malar\u0131n\u0131 burada inceliyoruz.<\/p>","link":"https:\/\/alicankeser.com\/index.php\/category\/sporda-marka-ve-iletisim-yonetim-strateji-ve-analizler\/","name":"Marka ve \u0130leti\u015fim","slug":"sporda-marka-ve-iletisim-yonetim-strateji-ve-analizler","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marka ve \u0130leti\u015fim ar\u015fivleri - Spor End&uuml;strisinden Notlar<\/title>\n<meta name=\"description\" content=\"Sporda marka ve ileti\u015fim d\u00fcnyas\u0131ndan en g\u00fcncel analizler. 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