{"id":13,"date":"2025-10-18T12:41:09","date_gmt":"2025-10-18T12:41:09","guid":{"rendered":"https:\/\/fox.withemes.com\/john\/2021\/05\/11\/an-quas-disputationi-mea-legere-libris-scripta\/"},"modified":"2025-12-30T17:55:15","modified_gmt":"2025-12-30T17:55:15","slug":"kazanirken-biz-kaybederken-onlar","status":"publish","type":"post","link":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/kazanirken-biz-kaybederken-onlar\/","title":{"rendered":"Kazan\u0131rken Biz, Kaybederken Onlar"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>Robert Cialdini ve arkada\u015flar\u0131 1976 y\u0131l\u0131nda yapt\u0131klar\u0131 ara\u015ft\u0131rmayla, taraftarlar\u0131n tak\u0131mlar\u0131n\u0131n performans\u0131na g\u00f6re iki modele ayr\u0131ld\u0131\u011f\u0131n\u0131 belirledi. Sosyal psikoloji alan\u0131nda \u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) olarak ifade edilen modeller, taraftarl\u0131k s\u00f6z konusu oldu\u011funda kar\u015f\u0131la\u015fman\u0131n sonucuna g\u00f6re davran\u0131\u015flar\u0131n ve s\u00f6ylemlerin birbirinden farkl\u0131 oldu\u011funu g\u00f6steriyor.<\/strong><\/p>\n\n\n\n<p>Robert Cialdini&#8217;nin ara\u015ft\u0131rmas\u0131yla ortaya at\u0131lan&nbsp;<strong><\/strong>\u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) kavramlar\u0131 ba\u015far\u0131ya yakla\u015f\u0131m\u0131m\u0131z\u0131 ortaya koyuyor. Kazanmak s\u00f6z konusu oldu\u011funda ba\u015far\u0131y\u0131 sahiplenirken, kaybetti\u011fimiz anda da ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131m\u0131z\u0131 kopar\u0131yoruz. Spor d\u00fcnyas\u0131nda \u00f6rnekleri a\u015fikar olsa da her iki model hayat\u0131n her alan\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>\u0130lk olarak \u201cBasking in reflected glory\u201d yani BIRGING\u2019e bakal\u0131m. BIRGING&#8217;i T\u00fcrk\u00e7e\u2019ye&nbsp;<strong>ba\u015far\u0131y\u0131 sahiplenmek<\/strong>&nbsp;olarak \u00e7evirebiliriz. Bu kavram tam olarak, tuttu\u011funuz tak\u0131m galip geldikten sonra daha iyi hissetmeyi anlat\u0131yor. S\u00f6z konusu durumu \u201c<strong>D\u00fcn gece \u00e7ok iyi oynad\u0131k\u201d<\/strong>&nbsp;ya da&nbsp;<strong>\u201cHarika bir galibiyet ald\u0131k\u201d<\/strong>&nbsp;gibi birinci \u00e7o\u011ful \u015fah\u0131s c\u00fcmleleriyle ifade ederiz. BIRGING s\u00f6z konusu oldu\u011funda ben de\u011fil, biz vard\u0131r. Taraftarl\u0131k s\u00f6z konusu ise elde edilen ba\u015far\u0131da pay sahibi olmak vard\u0131r, kendimizi tak\u0131m\u0131n bir par\u00e7as\u0131 olarak g\u00f6r\u00fcr\u00fcz. BIRGING durumunda taraftarlar\u0131n galibiyetin ard\u0131ndan tak\u0131mlar\u0131n\u0131n formalar\u0131n\u0131 giyme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ba\u015far\u0131s\u0131zl\u0131\u011fa Tahamm\u00fcl\u00fcm\u00fcz Yok<\/strong><\/h2>\n\n\n\n<p>CORFING yani&nbsp;<strong>\u201cCutting off reflected failure\u201d<\/strong>&nbsp;ise&nbsp;<strong>ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131 koparmak<\/strong>&nbsp;olarak \u00e7evrilebilir. Tak\u0131m\u0131 kaybeden taraftar, ma\u011flubiyet \u00fczerine \u201c<strong>K\u00f6t\u00fc oynad\u0131lar, kaybetmeyi hak ettiler<\/strong>\u201d gibi \u00fc\u00e7\u00fcnc\u00fc \u00e7o\u011ful s\u00f6ylemlerde bulunurlar. CORFING s\u00f6z konusu oldu\u011funda biz ya da ben de\u011fil, onlar vard\u0131r. CORFING halindeki taraftarlar\u0131n ma\u011flubiyetten sonraki g\u00fcn tak\u0131mlar\u0131n\u0131n formalar\u0131n\u0131 giyme olas\u0131l\u0131\u011f\u0131 yok denecek kadar d\u00fc\u015f\u00fckt\u00fcr. E\u011fer s\u0131k\u0131 bir taraftar de\u011filseniz.&nbsp;<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma iki grubu anlatsa da asl\u0131nda ger\u00e7ek taraftarlar\u0131 ortaya \u00e7\u0131karma konusunda turnusol ka\u011f\u0131d\u0131 g\u00f6revi g\u00f6r\u00fcyor. BIRGING ve CORFING, ortac\u0131 taraftar ile s\u0131k\u0131 taraftar aras\u0131ndaki farklar\u0131 g\u00f6z \u00f6n\u00fcne sermede yard\u0131mc\u0131 oluyor. Ortac\u0131 taraftarlar tak\u0131mlar\u0131n\u0131 \u201c<strong>\u00e7ok k\u00f6t\u00fcyd\u00fcler<\/strong>\u201d diyerek su\u00e7larken, s\u0131k\u0131 taraftarlar ise ma\u011flubiyete ra\u011fmen tak\u0131mlar\u0131n\u0131n logolu \u00fcr\u00fcnlerini giymekten ka\u00e7\u0131nm\u0131yorlar. Ger\u00e7ek taraftarlar ne kadar moralsiz hissetseler de tuttuklar\u0131 tak\u0131mlar\u0131 sonuna kadar destekliyorlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sadece Taraftarlar De\u011fil<\/strong><\/h2>\n\n\n\n<p>Taraftarlar\u0131n yan\u0131 s\u0131ra kul\u00fcplerin ileti\u015fim stratejisinde de bu durumun etkisini g\u00f6r\u00fcyoruz. Tak\u0131mlar\u0131n galibiyetlerinin ard\u0131ndan sosyal medyadaki aktifli\u011fini BIRGING&#8217;e \u00f6rnek verebiliriz. Kaybedilen bir ma\u00e7tan sonra ileti\u015fimdeki sessizlik de&nbsp;<strong>&#8220;ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131 koparmak&#8221;&nbsp;<\/strong>olarak g\u00f6r\u00fclebilir. Ya da bir teknik direkt\u00f6r galibiyet sonras\u0131 &#8220;<strong>\u00e7ok iyiydik<\/strong>&#8221; s\u00f6zlerini kullan\u0131rken, ayn\u0131 teknik adam kaybedilen bir ma\u00e7 sonras\u0131 oyuncular\u0131n\u0131 i\u015faret ederek \u201c<strong>k\u00f6t\u00fcyd\u00fcler<\/strong>\u201d diyebilir.<\/p>\n\n\n\n<p>Durumlar farkl\u0131l\u0131k g\u00f6sterse de hayat\u0131n her alan\u0131nda ba\u015far\u0131l\u0131 oldu\u011fumuzda biz ya da ben, ba\u015far\u0131s\u0131zl\u0131kta ise o ve onlar demekten vazge\u00e7miyoruz. Sosyal sayg\u0131nl\u0131\u011f\u0131 korumak ve onu g\u00fc\u00e7lendirmek ad\u0131na insanlar ba\u015far\u0131l\u0131 gruplar, ki\u015filer veya durumlarla birlikte an\u0131lmak istiyoruz.<\/p>\n\n\n\n<p class=\"has-drop-cap\"><strong>BONUS:<\/strong>&nbsp;Bir ebeveynin \u00e7ocu\u011funa yemek yedirme operasyonu istedi\u011fi gibi gitti\u011finde&nbsp;<strong>&#8220;yeme\u011fimizi yedik&#8221;<\/strong>&nbsp;derken, ayn\u0131 ebeveyn \u00e7ocu\u011funu uyutamad\u0131\u011f\u0131nda&nbsp;<strong>&#8220;bir t\u00fcrl\u00fc uyumad\u0131&#8221;<\/strong>&nbsp;c\u00fcmlesini kurabilir.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert Cialdini ve arkada\u015flar\u0131 1976 y\u0131l\u0131nda yapt\u0131klar\u0131 ara\u015ft\u0131rmayla, taraftarlar\u0131n tak\u0131mlar\u0131n\u0131n performans\u0131na g\u00f6re iki modele ayr\u0131ld\u0131\u011f\u0131n\u0131 belirledi. Sosyal psikoloji alan\u0131nda \u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) olarak ifade edilen modeller, taraftarl\u0131k s\u00f6z konusu oldu\u011funda kar\u015f\u0131la\u015fman\u0131n sonucuna g\u00f6re davran\u0131\u015flar\u0131n ve s\u00f6ylemlerin birbirinden farkl\u0131 oldu\u011funu g\u00f6steriyor. Robert Cialdini&#8217;nin ara\u015ft\u0131rmas\u0131yla ortaya at\u0131lan&nbsp;\u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) kavramlar\u0131 ba\u015far\u0131ya yakla\u015f\u0131m\u0131m\u0131z\u0131 ortaya koyuyor. Kazanmak s\u00f6z konusu oldu\u011funda ba\u015far\u0131y\u0131 sahiplenirken, kaybetti\u011fimiz anda da ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131m\u0131z\u0131 kopar\u0131yoruz. Spor d\u00fcnyas\u0131nda \u00f6rnekleri a\u015fikar olsa da her iki model hayat\u0131n her alan\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130lk olarak \u201cBasking in reflected glory\u201d<\/p>\n","protected":false},"author":1,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kazan\u0131rken Biz, Kaybederken Onlar - Spor End&uuml;strisinden Notlar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/kazanirken-biz-kaybederken-onlar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kazan\u0131rken Biz, Kaybederken Onlar - Spor End&uuml;strisinden Notlar\" \/>\n<meta property=\"og:description\" content=\"Robert Cialdini ve arkada\u015flar\u0131 1976 y\u0131l\u0131nda yapt\u0131klar\u0131 ara\u015ft\u0131rmayla, taraftarlar\u0131n tak\u0131mlar\u0131n\u0131n performans\u0131na g\u00f6re iki modele ayr\u0131ld\u0131\u011f\u0131n\u0131 belirledi. Sosyal psikoloji alan\u0131nda \u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) olarak ifade edilen modeller, taraftarl\u0131k s\u00f6z konusu oldu\u011funda kar\u015f\u0131la\u015fman\u0131n sonucuna g\u00f6re davran\u0131\u015flar\u0131n ve s\u00f6ylemlerin birbirinden farkl\u0131 oldu\u011funu g\u00f6steriyor. Robert Cialdini&#8217;nin ara\u015ft\u0131rmas\u0131yla ortaya at\u0131lan&nbsp;\u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) kavramlar\u0131 ba\u015far\u0131ya yakla\u015f\u0131m\u0131m\u0131z\u0131 ortaya koyuyor. Kazanmak s\u00f6z konusu oldu\u011funda ba\u015far\u0131y\u0131 sahiplenirken, kaybetti\u011fimiz anda da ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131m\u0131z\u0131 kopar\u0131yoruz. Spor d\u00fcnyas\u0131nda \u00f6rnekleri a\u015fikar olsa da her iki model hayat\u0131n her alan\u0131nda kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130lk olarak \u201cBasking in reflected glory\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/kazanirken-biz-kaybederken-onlar\/\" \/>\n<meta property=\"og:site_name\" content=\"Spor End&uuml;strisinden Notlar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-18T12:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T17:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alican Keser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alicankeser\" \/>\n<meta name=\"twitter:site\" content=\"@alicankeser\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alican Keser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/\"},\"author\":{\"name\":\"Alican Keser\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#\\\/schema\\\/person\\\/d48ad4b704e4429e88178dc29fe7e782\"},\"headline\":\"Kazan\u0131rken Biz, Kaybederken Onlar\",\"datePublished\":\"2025-10-18T12:41:09+00:00\",\"dateModified\":\"2025-12-30T17:55:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/\"},\"wordCount\":656,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/1.png\",\"articleSection\":[\"Analiz\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/\",\"url\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/kazanirken-biz-kaybederken-onlar\\\/\",\"name\":\"Kazan\u0131rken Biz, Kaybederken Onlar - 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Spor ileti\u015fimi ve spor end\u00fcstrisi alan\u0131nda 15 y\u0131la yak\u0131n deneyime sahip bir ileti\u015fim profesyoneliyim. Kariyerim boyunca T\u00fcrkiye'nin \u00f6nde gelen markalar\u0131 ve kurumlar\u0131nda ; ulusal ve uluslararas\u0131 markalarla \u00e7e\u015fitli projeler y\u00fcr\u00fctt\u00fcm. Uzmanl\u0131k alanlar\u0131m aras\u0131nda spor ileti\u015fimi, kriz ileti\u015fimi, marka y\u00f6netimi ve i\u00e7erik stratejisi yer al\u0131yor. 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Sosyal psikoloji alan\u0131nda \u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) olarak ifade edilen modeller, taraftarl\u0131k s\u00f6z konusu oldu\u011funda kar\u015f\u0131la\u015fman\u0131n sonucuna g\u00f6re davran\u0131\u015flar\u0131n ve s\u00f6ylemlerin birbirinden farkl\u0131 oldu\u011funu g\u00f6steriyor. Robert Cialdini&#8217;nin ara\u015ft\u0131rmas\u0131yla ortaya at\u0131lan&nbsp;\u201cBasking in reflected glory\u201d (BIRGING) ve Cutting Off Reflected Failure (CORFING) kavramlar\u0131 ba\u015far\u0131ya yakla\u015f\u0131m\u0131m\u0131z\u0131 ortaya koyuyor. Kazanmak s\u00f6z konusu oldu\u011funda ba\u015far\u0131y\u0131 sahiplenirken, kaybetti\u011fimiz anda da ba\u015far\u0131s\u0131zl\u0131kla ba\u011f\u0131m\u0131z\u0131 kopar\u0131yoruz. 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Spor ileti\u015fimi ve spor end\u00fcstrisi alan\u0131nda 15 y\u0131la yak\u0131n deneyime sahip bir ileti\u015fim profesyoneliyim. Kariyerim boyunca T\u00fcrkiye'nin \u00f6nde gelen markalar\u0131 ve kurumlar\u0131nda ; ulusal ve uluslararas\u0131 markalarla \u00e7e\u015fitli projeler y\u00fcr\u00fctt\u00fcm. Uzmanl\u0131k alanlar\u0131m aras\u0131nda spor ileti\u015fimi, kriz ileti\u015fimi, marka y\u00f6netimi ve i\u00e7erik stratejisi yer al\u0131yor. 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