{"id":14,"date":"2025-10-18T12:41:13","date_gmt":"2025-10-18T12:41:13","guid":{"rendered":"https:\/\/fox.withemes.com\/john\/2021\/05\/11\/vel-ad-molestie-menandri-vis-et-nam\/"},"modified":"2025-10-19T15:20:45","modified_gmt":"2025-10-19T15:20:45","slug":"1-5-milyon-dolarlik-ceket","status":"publish","type":"post","link":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/","title":{"rendered":"1.5 Milyon Dolarl\u0131k Ceket"},"content":{"rendered":"\n

Michael Jordan\u2019\u0131n Barselona 92\u2019de giydi\u011fi tak\u0131m e\u015fofman\u0131 ge\u00e7ti\u011fimiz g\u00fcnlerde <\/strong>1.5 milyon dolara sat\u0131ld\u0131.<\/strong><\/a> Jordan\u2019a ait herhangi bir hat\u0131ra e\u015fyas\u0131n\u0131n bu rakamlara sat\u0131lmas\u0131 elbette \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ama s\u00f6z konusu e\u015fofman\u0131n markas\u0131 Jordan\u2019\u0131n kariyerinin ba\u015f\u0131ndan beri birlikte oldu\u011fu Nike de\u011fil de Reebok olunca hikaye ilgin\u00e7 bir hal al\u0131yor.<\/strong><\/p>\n\n\n\n

Barselona’da d\u00fczenlenen 1992 Olimpiyat Oyunlar\u0131 spor pazarlamas\u0131 tarihinde \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. \u201cR\u00fcya Tak\u0131m\u201d olarak adland\u0131r\u0131lan ABD erkek basketbol tak\u0131m\u0131n\u0131n, aralar\u0131nda Michael Jordan’\u0131n da bulundu\u011fu y\u0131ld\u0131zlar\u0131yla, NBA’in k\u00fcresel sahnedeki hakimiyetini g\u00f6stermesi i\u00e7in alt\u0131n bir f\u0131rsatt\u0131.<\/p>\n\n\n\n

Ancak \u201cR\u00fcya Tak\u0131m\u201d’\u0131n ba\u015far\u0131s\u0131n\u0131n \u015fatafat\u0131 ve cazibesi aras\u0131nda, Jordan’\u0131n Nike’a olan sars\u0131lmaz sadakatini vurgulayan bir marka sava\u015f\u0131na da sahne oldu. Tarihin en iyisi olarak adland\u0131r\u0131lan tak\u0131m\u0131n oyuncular\u0131 ayn\u0131 zamanda sponsorlar\u0131na kar\u015f\u0131 verdikleri sadakat testini de ba\u015far\u0131yla ge\u00e7ti.<\/p>\n\n\n\n

1990’lar\u0131n ba\u015f\u0131nda Nike, Reebok ve hatta Converse, spor ayakkab\u0131 end\u00fcstrisinin \u00f6nc\u00fcleri konumdayd\u0131lar. Y\u0131ld\u0131zlarla dolu R\u00fcya Tak\u0131m\u2019\u0131n olimpiyat oyunlar\u0131 s\u0131ras\u0131nda tak\u0131m e\u015fofman\u0131 tedarik\u00e7isi ise 4 milyon dolar \u00f6deyen Reebok\u2019t\u0131. B\u00f6yle bir tak\u0131m\u0131 giydirmek t\u00fcm spor markalar\u0131 i\u00e7in bir hayaliydi, Reebok ise onlar\u0131n aras\u0131ndan s\u0131yr\u0131lan tek markayd\u0131. Fakat Reebok i\u00e7in b\u00fcy\u00fck bir problem vard\u0131. Michael Jordan ve Charles Barkley gibi oyuncular\u0131n Nike ile kazan\u00e7l\u0131 sponsorluk anla\u015fmalar\u0131 bulunuyordu. Magic Johnson da Converse’in y\u00fcz\u00fcyd\u00fc.<\/p>\n\n\n\n

Amerika Birle\u015fik Devletleri\u2019nin madalya t\u00f6reni s\u0131ras\u0131nda Reebok giymesi gerekiyordu ama ba\u015fta Jordan olmak \u00fczere ba\u015fka markalarla anla\u015fmas\u0131 bulunan oyuncular bu durumu reddediyordu. \u0130\u015f \u00f6yle bir hal alm\u0131\u015ft\u0131 ki ABD Olimpiyat Komitesi e\u011fer sporcular e\u015fofmanlar\u0131 giymeyi kabul etmezlerse, madalyalar\u0131n\u0131 alamayacaklar\u0131n\u0131 dair a\u00e7\u0131klama yapm\u0131\u015ft\u0131.<\/p>\n\n\n\n

T\u00fcm bu olaylar\u0131n \u0131\u015f\u0131\u011f\u0131nda R\u00fcya Tak\u0131m alt\u0131n madalyalar\u0131n\u0131 almak \u00fczere podyuma y\u00fcr\u00fcrken Jordan, Barkley ve Johnson ile birlikte spor pazarlamas\u0131 tarihine ge\u00e7en bir olaya imza att\u0131. \u00dc\u00e7 sporcu madalyalar\u0131n\u0131 almaya giderken, Amerikan bayra\u011f\u0131n\u0131 omuzlar\u0131na \u00f6rtt\u00fc ve e\u015fofmanlar\u0131n\u0131n \u00fczerindeki Reebok logosunu stratejik bir \u015fekilde kapatt\u0131. Jordan, t\u00fcm d\u00fcnyan\u0131n g\u00f6z\u00fc \u00f6n\u00fcnde Nike’a olan sadakatini sergilerken, rakip firmay\u0131 ise g\u00f6z\u00fc kapal\u0131 reddediyordu.<\/p>\n\n\n\n

Michael Jordan i\u00e7in sadakat her \u015feyden \u00f6nemliydi. Nike ile i\u015f d\u00fcnyas\u0131n\u0131n \u00f6tesine ge\u00e7en g\u00fc\u00e7l\u00fc bir ortakl\u0131k kurmu\u015ftu. Bu, g\u00fcven ve payla\u015f\u0131lan ba\u015far\u0131 \u00fczerine kurulu ki\u015fisel bir ba\u011fd\u0131. Barselona 92 sonras\u0131nda Baltimore Sun\u2019a verdi\u011fi r\u00f6portajda Michael Jordan, \u201c\u0130\u015fini yapmas\u0131 i\u00e7in 12 Clint Eastwod tuttu\u011funuzda, onlara hangi mermiyi silahlar\u0131na koyduklar\u0131n\u0131 sormay\u0131n\u201d<\/em> diyerek kendisi i\u00e7in konuyu \u00f6zetlemi\u015fti. D\u00f6nemin NBA komiseri David Stern de The Last Dance\u2019in be\u015finci b\u00f6l\u00fcm\u00fcnde “Michael formas\u0131ndaki Reebok logosunu sergilemek istemedi\u011fine karar verdi” diyerek o s\u0131rada ya\u015fananlar\u0131n anlatm\u0131\u015ft\u0131.<\/p>\n\n\n\n

Jordan’\u0131n Reebok logosunu Amerikan bayra\u011f\u0131yla kapatma karar\u0131 sadece bir sadakat eylemi de\u011fil, ayn\u0131 zamanda bir pazarlama ustal\u0131\u011f\u0131yd\u0131. Jordan’\u0131n markas\u0131na ve \u00fclkesine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 simgeleyen bu g\u00f6r\u00fcnt\u00fc, spor tarihinin en ikonik g\u00f6r\u00fcnt\u00fclerinden biri haline geldi. Bu ikonik an t\u00fcm d\u00fcnyan\u0131n dikkatini \u00e7ekerek b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131 ve Jordan’\u0131n k\u00fclt\u00fcrel bir ikon olarak stat\u00fcs\u00fcn\u00fc daha da sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Jordan\u2019\u0131n Barselona 92\u2019de giydi\u011fi tak\u0131m e\u015fofman\u0131 ge\u00e7ti\u011fimiz g\u00fcnlerde 1.5 milyon dolara sat\u0131ld\u0131. Jordan\u2019a ait herhangi bir hat\u0131ra e\u015fyas\u0131n\u0131n bu rakamlara sat\u0131lmas\u0131 elbette \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ama s\u00f6z konusu e\u015fofman\u0131n markas\u0131 Jordan\u2019\u0131n kariyerinin ba\u015f\u0131ndan beri birlikte oldu\u011fu Nike de\u011fil de Reebok olunca hikaye ilgin\u00e7 bir hal al\u0131yor. Barselona’da d\u00fczenlenen 1992 Olimpiyat Oyunlar\u0131 spor pazarlamas\u0131 tarihinde \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. \u201cR\u00fcya Tak\u0131m\u201d olarak adland\u0131r\u0131lan ABD erkek basketbol tak\u0131m\u0131n\u0131n, aralar\u0131nda Michael Jordan’\u0131n da bulundu\u011fu y\u0131ld\u0131zlar\u0131yla, NBA’in k\u00fcresel sahnedeki hakimiyetini g\u00f6stermesi i\u00e7in alt\u0131n bir f\u0131rsatt\u0131. Ancak \u201cR\u00fcya Tak\u0131m\u201d’\u0131n ba\u015far\u0131s\u0131n\u0131n \u015fatafat\u0131 ve cazibesi aras\u0131nda, Jordan’\u0131n Nike’a olan sars\u0131lmaz sadakatini vurgulayan bir marka sava\u015f\u0131na da<\/p>\n","protected":false},"author":1,"featured_media":526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sporda-marka-ve-iletisim-yonetim-strateji-ve-analizler"],"yoast_head":"\n1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar\" \/>\n<meta property=\"og:description\" content=\"Michael Jordan\u2019\u0131n Barselona 92\u2019de giydi\u011fi tak\u0131m e\u015fofman\u0131 ge\u00e7ti\u011fimiz g\u00fcnlerde 1.5 milyon dolara sat\u0131ld\u0131. Jordan\u2019a ait herhangi bir hat\u0131ra e\u015fyas\u0131n\u0131n bu rakamlara sat\u0131lmas\u0131 elbette \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ama s\u00f6z konusu e\u015fofman\u0131n markas\u0131 Jordan\u2019\u0131n kariyerinin ba\u015f\u0131ndan beri birlikte oldu\u011fu Nike de\u011fil de Reebok olunca hikaye ilgin\u00e7 bir hal al\u0131yor. Barselona’da d\u00fczenlenen 1992 Olimpiyat Oyunlar\u0131 spor pazarlamas\u0131 tarihinde \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. \u201cR\u00fcya Tak\u0131m\u201d olarak adland\u0131r\u0131lan ABD erkek basketbol tak\u0131m\u0131n\u0131n, aralar\u0131nda Michael Jordan’\u0131n da bulundu\u011fu y\u0131ld\u0131zlar\u0131yla, NBA’in k\u00fcresel sahnedeki hakimiyetini g\u00f6stermesi i\u00e7in alt\u0131n bir f\u0131rsatt\u0131. Ancak \u201cR\u00fcya Tak\u0131m\u201d’\u0131n ba\u015far\u0131s\u0131n\u0131n \u015fatafat\u0131 ve cazibesi aras\u0131nda, Jordan’\u0131n Nike’a olan sars\u0131lmaz sadakatini vurgulayan bir marka sava\u015f\u0131na da\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/\" \/>\n<meta property=\"og:site_name\" content=\"Spor Endüstrisinden Notlar\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-18T12:41:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-19T15:20:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png\" \/>\n\t<meta property=\"og:image:width\" content=\"823\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alican Keser\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alicankeser\" \/>\n<meta name=\"twitter:site\" content=\"@alicankeser\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alican Keser\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/\"},\"author\":{\"name\":\"Alican Keser\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#\\\/schema\\\/person\\\/d48ad4b704e4429e88178dc29fe7e782\"},\"headline\":\"1.5 Milyon Dolarl\u0131k Ceket\",\"datePublished\":\"2025-10-18T12:41:13+00:00\",\"dateModified\":\"2025-10-19T15:20:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/\"},\"wordCount\":621,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ceket.png\",\"articleSection\":[\"Marka ve \u0130leti\u015fim\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/\",\"url\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/\",\"name\":\"1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ceket.png\",\"datePublished\":\"2025-10-18T12:41:13+00:00\",\"dateModified\":\"2025-10-19T15:20:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#\\\/schema\\\/person\\\/d48ad4b704e4429e88178dc29fe7e782\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ceket.png\",\"contentUrl\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Ceket.png\",\"width\":823,\"height\":523},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/2025\\\/10\\\/18\\\/1-5-milyon-dolarlik-ceket\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\\\/\\\/alicankeser.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"1.5 Milyon Dolarl\u0131k Ceket\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#website\",\"url\":\"https:\\\/\\\/alicankeser.com\\\/\",\"name\":\"Spor End\u00fcstrisinden Notlar\",\"description\":\"Alican Keser\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alicankeser.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/#\\\/schema\\\/person\\\/d48ad4b704e4429e88178dc29fe7e782\",\"name\":\"Alican Keser\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/litespeed\\\/avatar\\\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877\",\"url\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/litespeed\\\/avatar\\\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877\",\"contentUrl\":\"https:\\\/\\\/alicankeser.com\\\/wp-content\\\/litespeed\\\/avatar\\\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877\",\"caption\":\"Alican Keser\"},\"description\":\"Ben Alican Keser. Spor ileti\u015fimi ve spor end\u00fcstrisi alan\u0131nda 15 y\u0131la yak\u0131n deneyime sahip bir ileti\u015fim profesyoneliyim. Kariyerim boyunca T\u00fcrkiye'nin \u00f6nde gelen markalar\u0131 ve kurumlar\u0131nda ; ulusal ve uluslararas\u0131 markalarla \u00e7e\u015fitli projeler y\u00fcr\u00fctt\u00fcm. Uzmanl\u0131k alanlar\u0131m aras\u0131nda spor ileti\u015fimi, kriz ileti\u015fimi, marka y\u00f6netimi ve i\u00e7erik stratejisi yer al\u0131yor. Spor end\u00fcstrisinde stratejik ileti\u015fim \u00e7\u00f6z\u00fcmleri geli\u015ftiriyorum.\",\"sameAs\":[\"http:\\\/\\\/www.alicankeser.com\"],\"url\":\"https:\\\/\\\/alicankeser.com\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/","og_locale":"tr_TR","og_type":"article","og_title":"1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar","og_description":"Michael Jordan\u2019\u0131n Barselona 92\u2019de giydi\u011fi tak\u0131m e\u015fofman\u0131 ge\u00e7ti\u011fimiz g\u00fcnlerde 1.5 milyon dolara sat\u0131ld\u0131. Jordan\u2019a ait herhangi bir hat\u0131ra e\u015fyas\u0131n\u0131n bu rakamlara sat\u0131lmas\u0131 elbette \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ama s\u00f6z konusu e\u015fofman\u0131n markas\u0131 Jordan\u2019\u0131n kariyerinin ba\u015f\u0131ndan beri birlikte oldu\u011fu Nike de\u011fil de Reebok olunca hikaye ilgin\u00e7 bir hal al\u0131yor. Barselona’da d\u00fczenlenen 1992 Olimpiyat Oyunlar\u0131 spor pazarlamas\u0131 tarihinde \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. \u201cR\u00fcya Tak\u0131m\u201d olarak adland\u0131r\u0131lan ABD erkek basketbol tak\u0131m\u0131n\u0131n, aralar\u0131nda Michael Jordan’\u0131n da bulundu\u011fu y\u0131ld\u0131zlar\u0131yla, NBA’in k\u00fcresel sahnedeki hakimiyetini g\u00f6stermesi i\u00e7in alt\u0131n bir f\u0131rsatt\u0131. Ancak \u201cR\u00fcya Tak\u0131m\u201d’\u0131n ba\u015far\u0131s\u0131n\u0131n \u015fatafat\u0131 ve cazibesi aras\u0131nda, Jordan’\u0131n Nike’a olan sars\u0131lmaz sadakatini vurgulayan bir marka sava\u015f\u0131na da","og_url":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/","og_site_name":"Spor Endüstrisinden Notlar","article_published_time":"2025-10-18T12:41:13+00:00","article_modified_time":"2025-10-19T15:20:45+00:00","og_image":[{"width":823,"height":523,"url":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","type":"image\/png"}],"author":"Alican Keser","twitter_card":"summary_large_image","twitter_creator":"@alicankeser","twitter_site":"@alicankeser","twitter_misc":{"Yazan:":"Alican Keser","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#article","isPartOf":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/"},"author":{"name":"Alican Keser","@id":"https:\/\/alicankeser.com\/#\/schema\/person\/d48ad4b704e4429e88178dc29fe7e782"},"headline":"1.5 Milyon Dolarl\u0131k Ceket","datePublished":"2025-10-18T12:41:13+00:00","dateModified":"2025-10-19T15:20:45+00:00","mainEntityOfPage":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/"},"wordCount":621,"commentCount":0,"image":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#primaryimage"},"thumbnailUrl":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","articleSection":["Marka ve \u0130leti\u015fim"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/","url":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/","name":"1.5 Milyon Dolarl\u0131k Ceket - Spor Endüstrisinden Notlar","isPartOf":{"@id":"https:\/\/alicankeser.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#primaryimage"},"image":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#primaryimage"},"thumbnailUrl":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","datePublished":"2025-10-18T12:41:13+00:00","dateModified":"2025-10-19T15:20:45+00:00","author":{"@id":"https:\/\/alicankeser.com\/#\/schema\/person\/d48ad4b704e4429e88178dc29fe7e782"},"breadcrumb":{"@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#primaryimage","url":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","contentUrl":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","width":823,"height":523},{"@type":"BreadcrumbList","@id":"https:\/\/alicankeser.com\/index.php\/2025\/10\/18\/1-5-milyon-dolarlik-ceket\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/alicankeser.com\/"},{"@type":"ListItem","position":2,"name":"1.5 Milyon Dolarl\u0131k Ceket"}]},{"@type":"WebSite","@id":"https:\/\/alicankeser.com\/#website","url":"https:\/\/alicankeser.com\/","name":"Spor End\u00fcstrisinden Notlar","description":"Alican Keser","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alicankeser.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/alicankeser.com\/#\/schema\/person\/d48ad4b704e4429e88178dc29fe7e782","name":"Alican Keser","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/alicankeser.com\/wp-content\/litespeed\/avatar\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877","url":"https:\/\/alicankeser.com\/wp-content\/litespeed\/avatar\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877","contentUrl":"https:\/\/alicankeser.com\/wp-content\/litespeed\/avatar\/cca6d64558f1fd35865c615f50fa65ec.jpg?ver=1776239877","caption":"Alican Keser"},"description":"Ben Alican Keser. Spor ileti\u015fimi ve spor end\u00fcstrisi alan\u0131nda 15 y\u0131la yak\u0131n deneyime sahip bir ileti\u015fim profesyoneliyim. Kariyerim boyunca T\u00fcrkiye'nin \u00f6nde gelen markalar\u0131 ve kurumlar\u0131nda ; ulusal ve uluslararas\u0131 markalarla \u00e7e\u015fitli projeler y\u00fcr\u00fctt\u00fcm. Uzmanl\u0131k alanlar\u0131m aras\u0131nda spor ileti\u015fimi, kriz ileti\u015fimi, marka y\u00f6netimi ve i\u00e7erik stratejisi yer al\u0131yor. Spor end\u00fcstrisinde stratejik ileti\u015fim \u00e7\u00f6z\u00fcmleri geli\u015ftiriyorum.","sameAs":["http:\/\/www.alicankeser.com"],"url":"https:\/\/alicankeser.com\/index.php\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/alicankeser.com\/wp-content\/uploads\/2025\/10\/Ceket.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/posts\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/media\/526"}],"wp:attachment":[{"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alicankeser.com\/index.php\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}