{"id":858,"date":"2026-01-16T18:50:18","date_gmt":"2026-01-16T18:50:18","guid":{"rendered":"https:\/\/alicankeser.com\/?p=858"},"modified":"2026-01-16T18:53:12","modified_gmt":"2026-01-16T18:53:12","slug":"adam-silverin-avrupa-inadi","status":"publish","type":"post","link":"https:\/\/alicankeser.com\/index.php\/2026\/01\/16\/adam-silverin-avrupa-inadi\/","title":{"rendered":"Adam Silver&#8217;\u0131n Avrupa \u0130nad\u0131"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.nba.com\/news\/commissioner-silver-nba-fiba-europe-league-berlin-game\">Adam Silver <\/a>bu hafta Berlin&#8217;deydi. Konuyu yak\u0131ndan takip edenlerin de bildi\u011fi gibi sadece NBA&#8217;in Avrupa&#8217;daki ma\u00e7lar\u0131n\u0131 izlemeye gitmedi.<\/p>\n\n\n\n<p>Bir imparatorlu\u011fun ad\u0131mlar\u0131n\u0131 atmaya gitti. NBA komisyoneri, Avrupa&#8217;da yeni bir lig kurmak istiyor. Planlar b\u00fcy\u00fck. Ama herkes mutlu de\u011fil.<\/p>\n\n\n\n<p>EuroLeague y\u00f6netimi \u00f6fkeli. Hatta yasal i\u015flem tehdidinde bulundular.<\/p>\n\n\n\n<p>Adam Silver&#8217;\u0131n cevab\u0131 ne oldu? <\/p>\n\n\n\n<p>&#8220;Mektuplar\u0131 avukatlar\u0131ma iletirim&#8221;. Bu, basit bir rekabet de\u011fil.<\/p>\n\n\n\n<p>Asl\u0131nda bu, Avrupa spor pastas\u0131n\u0131n yeniden payla\u015f\u0131lmas\u0131.<\/p>\n\n\n\n<p>Gelin detaylara inelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sorun Ne?<\/h3>\n\n\n\n<p>Avrupa&#8217;da profesyonel spor devasa bir sekt\u00f6r. Y\u0131ll\u0131k hacim yakla\u015f\u0131k <strong>50 milyar dolar<\/strong>.<\/p>\n\n\n\n<p>Ama burada \u00e7\u0131lg\u0131n bir istatistik var. Bu gelirin %99&#8217;u futboldan geliyor.<\/p>\n\n\n\n<p>Basketbolun pay\u0131 ne kadar? <strong>Y\u00fczde 1&#8217;den az<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"847\" src=\"https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol-1024x847.jpg\" alt=\"\" class=\"wp-image-865\" style=\"width:488px;height:auto\" srcset=\"https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol-1024x847.jpg 1024w, https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol-300x248.jpg 300w, https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol-768x635.jpg 768w, https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol-60x50.jpg 60w, https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/FutbolveBasketbol.jpg 1465w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Adam Silver i\u015fte bunu g\u00f6r\u00fcyor. Buna &#8220;kullan\u0131lmayan potansiyel&#8221; diyor. NBA, FIBA ile ortakl\u0131k kuruyor.<\/p>\n\n\n\n<p>Elbette ama\u00e7lar\u0131 EuroLeague&#8217;i bitirmek de\u011fil. (En az\u0131ndan resmi olarak b\u00f6yle diyorlar). Ama\u00e7lar\u0131 pastay\u0131 b\u00fcy\u00fctmek.<\/p>\n\n\n\n<p>Silver, &#8220;Tavan\u0131m\u0131z mevcut EuroLeague ise bu i\u015fe girmezdik&#8221; dedi<sup><\/sup>.<\/p>\n\n\n\n<p>Yani hedef \u00e7ok daha b\u00fcy\u00fck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tart\u0131\u015fmal\u0131 \u0130\u015f Modeli<\/h3>\n\n\n\n<p>\u0130\u015fin en can al\u0131c\u0131 noktas\u0131 buras\u0131. Silver&#8217;\u0131n Berlin&#8217;deki a\u00e7\u0131klamalar\u0131 baz\u0131 ka\u015flar\u0131 kald\u0131rd\u0131.<\/p>\n\n\n\n<p>Yeni lig i\u00e7in bir &#8220;giri\u015f \u00fccreti&#8221; olacak. Ve bu \u00fccret y\u00fcksek olacak.<\/p>\n\n\n\n<p>Peki, yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fc? Hemen beklemeyin. Silver, &#8220;Bu bir k\u0131sa vadeli yat\u0131r\u0131m olmayacak&#8221; dedi.<\/p>\n\n\n\n<p>Kat\u0131l\u0131mc\u0131lar yat\u0131r\u0131mc\u0131 olacak. Ama kar etmek zaman alacak. Bu model ele\u015ftiriliyor. Mevcut Avrupa kul\u00fcpleri zaten para kaybediyor.<\/p>\n\n\n\n<p>Bir yandan da EuroLeague karl\u0131 bir yap\u0131 de\u011fil.<\/p>\n\n\n\n<p>NBA \u015fimdi bu kul\u00fcplere diyor ki: &#8220;Bize daha fazla para verin. Gelecekte kazanacaks\u0131n\u0131z.&#8221;<\/p>\n\n\n\n<p>Bu, &#8220;Uzun vadeli d\u00fc\u015f\u00fcn\u00fcn&#8221; \u00e7a\u011fr\u0131s\u0131d\u0131r<sup><\/sup>.<\/p>\n\n\n\n<p>Ama k\u0131sa vadede kul\u00fcplerin nakit ak\u0131\u015f\u0131 zorlanabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef \u015eehirler <\/h3>\n\n\n\n<p>NBA rastgele \u015fehir se\u00e7miyor. Veriye dayal\u0131 bir fetih plan\u0131 var.<\/p>\n\n\n\n<p>Hedeflenen \u015fehirler \u015funlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Londra<\/li>\n\n\n\n<li>Paris<\/li>\n\n\n\n<li>Berlin<\/li>\n\n\n\n<li>\u0130stanbul<\/li>\n\n\n\n<li>Madrid<\/li>\n\n\n\n<li>Atina<\/li>\n<\/ul>\n\n\n\n<p>12 &#8220;demirba\u015f&#8221; tak\u0131m planlan\u0131yor. Di\u011fer 4 tak\u0131m her y\u0131l elemelerle gelecek. Toplamda da 16 tak\u0131m olacak. Bu model EuroLeague&#8217;e benziyor. Ama daha kapsay\u0131c\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EuroLeague&#8217;in Panik Butonu<\/h3>\n\n\n\n<p>EuroLeague bo\u015f durmuyor. Hayatta kalmak i\u00e7in \u00e7abal\u0131yorlar.<\/p>\n\n\n\n<p>NBA ile g\u00f6r\u00fc\u015fmeler \u00e7\u0131kmaza girdi. EuroLeague, NBA&#8217;in &#8220;benim \u015fartlar\u0131m ya da hi\u00e7&#8221; tavr\u0131ndan rahats\u0131z. Baz\u0131 kul\u00fcpleri ellerinde tutmaya \u00e7al\u0131\u015f\u0131yorlar.<\/p>\n\n\n\n<p>9 kul\u00fcp s\u00f6zle\u015fme yeniledi. Ama bir a\u00e7\u0131k kap\u0131 var. S\u00f6zle\u015fmelerde &#8220;\u00e7\u0131k\u0131\u015f maddeleri&#8221; oldu\u011fu s\u00f6yleniyor.<\/p>\n\n\n\n<p>Bedeli yakla\u015f\u0131k <strong>10 milyon dolar<\/strong>. E\u011fer NBA&#8217;in teklifi cazipse, Real Madrid veya Fenerbah\u00e7e gidebilir. NBA&#8217;in ikna etmeyi planlad\u0131\u011f\u0131 Barcelona ise ge\u00e7ti\u011fimiz g\u00fcnlerde <a href=\"https:\/\/alicankeser.com\/index.php\/2026\/01\/14\/nbain-avrupa-ruyasina-darbe\/\">EuroLeague&#8217;de kalmay\u0131 se\u00e7ti. <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Neden \u015eimdi?<\/h3>\n\n\n\n<p>Zamanlama manidar. Avrupa basketbolu &#8220;Alt\u0131n \u00c7a\u011f&#8221;\u0131n\u0131 ya\u015f\u0131yor.<\/p>\n\n\n\n<p>NBA&#8217;in en b\u00fcy\u00fck y\u0131ld\u0131zlar\u0131 Avrupal\u0131. Jokic. Giannis. Doncic. Wembanyama.<\/p>\n\n\n\n<p>Almanya D\u00fcnya \u015eampiyonu oldu. \u0130lgi hi\u00e7 olmad\u0131\u011f\u0131 kadar y\u00fcksek.<\/p>\n\n\n\n<p>Silver, her f\u0131rsatta &#8220;<a href=\"https:\/\/ca.news.yahoo.com\/nba-season-tournament-play-viewer-191528496.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAKsTiP6yx9ywOA0pjySK7sda3hSj9tmXmuPKqBM0739QbtJ9wV9E62G-nIZ3zhVbFy7i4kvR0U35JxqBzDYKENr_bPGxnOMrtrVmYRbN5L6IYbnUk4fwjKNnY6YB2-TF2aq2dy2K8jWuAzdJ0FlLFgxhpQRiPjGvAmUZkY_WbXUA\">Dikkat ekonomisi i\u00e7in yar\u0131\u015f\u0131yoruz<\/a>&#8221; diyor.<\/p>\n\n\n\n<p>Rakip sadece EuroLeague de\u011fil, hem  Netflix hem de Fortnite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130ki Cephede Sava\u015f<\/h3>\n\n\n\n<p>Adam Silver yorgun g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n<p>Hatta &#8220;g\u00f6z alt\u0131 torbalar\u0131m\u0131 g\u00f6rebilirsiniz&#8221; diye \u015faka yapt\u0131<sup><\/sup>.<\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fc ayn\u0131 anda iki dev proje y\u00fcr\u00fct\u00fcyor.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>NBA&#8217;in ABD i\u00e7inde geni\u015flemesi (Las Vegas ve Seattle).<\/li>\n\n\n\n<li>Avrupa Ligi&#8217;nin kurulu\u015fu.<\/li>\n<\/ol>\n\n\n\n<p>Hedef tarih: <strong>Ekim 2027<\/strong>. Bu \u00e7ok agresif bir takvim. Yeni salonlar laz\u0131m.<\/p>\n\n\n\n<p>Hatta medya anla\u015fmalar\u0131 laz\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kumar m\u0131, Vizyon mu?<\/h3>\n\n\n\n<p>Bu proje riskli. Kul\u00fcplerden pe\u015fin para istemek cesurca. Avrupa&#8217;n\u0131n geleneksel yap\u0131s\u0131n\u0131 zorlamak tehlikeli.<\/p>\n\n\n\n<p>Ama \u00f6d\u00fcl \u00e7ok b\u00fcy\u00fck. 50 milyar dolarl\u0131k pazar\u0131n %1&#8217;inden fazlas\u0131n\u0131 almak.<\/p>\n\n\n\n<p>E\u011fer NBA bunu ba\u015far\u0131rsa, spor tarihi de\u011fi\u015fir.<\/p>\n\n\n\n<p>Ba\u015faramazsa?<\/p>\n\n\n\n<p>Pahal\u0131 bir Avrupa tatili olur.<\/p>\n\n\n\n<p>NBA&#8217;in Avrupa maceras\u0131 bir tatil mi olacak yoksa yerle\u015fik hayat m\u0131 hep birlikte izlemeye devam edece\u011fiz.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"NewsArticle\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/alicankeser.com\/index.php\/2026\/01\/16\/adam-silverin-avrupa-inadi\/\"\n  },\n  \"headline\": \"NBA'in Avrupa \u00c7\u0131karmas\u0131: 50 Milyar Dolarl\u0131k Sava\u015f Ba\u015fl\u0131yor\",\n  \"description\": \"Adam Silver ve NBA, Avrupa'da yeni bir lig kurmak i\u00e7in harekete ge\u00e7ti. EuroLeague ile ya\u015fanan gerilim, tart\u0131\u015fmal\u0131 finansal model ve 2027 hedefi hakk\u0131nda detayl\u0131 analiz.\",\n  \"image\": [\n    \"https:\/\/alicankeser.com\/wp-content\/uploads\/2026\/01\/adam-silver-berlin.jpg\"\n  ],\n  \"datePublished\": \"2026-01-17T09:00:00+03:00\",\n  \"dateModified\": \"2026-01-17T09:00:00+03:00\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Alican Keser\",\n    \"url\": \"https:\/\/alicankeser.com\/hakkimda\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Alican Keser - Sports Business & Media\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/alicankeser.com\/logo.png\"\n    }\n  },\n  \"articleSection\": \"Spor Ekonomisi\",\n  \"keywords\": \"NBA Avrupa, Adam Silver, EuroLeague, FIBA, Spor Yat\u0131r\u0131mlar\u0131, Basketbol Ekonomisi\"\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Adam Silver bu hafta Berlin&#8217;deydi. Konuyu yak\u0131ndan takip edenlerin de bildi\u011fi gibi sadece NBA&#8217;in Avrupa&#8217;daki ma\u00e7lar\u0131n\u0131 izlemeye gitmedi. Bir imparatorlu\u011fun ad\u0131mlar\u0131n\u0131 atmaya gitti. NBA komisyoneri, Avrupa&#8217;da yeni bir lig kurmak istiyor. Planlar b\u00fcy\u00fck. Ama herkes mutlu de\u011fil. EuroLeague y\u00f6netimi \u00f6fkeli. Hatta yasal i\u015flem tehdidinde bulundular. Adam Silver&#8217;\u0131n cevab\u0131 ne oldu? &#8220;Mektuplar\u0131 avukatlar\u0131ma iletirim&#8221;. Bu, basit bir rekabet de\u011fil. Asl\u0131nda bu, Avrupa spor pastas\u0131n\u0131n yeniden payla\u015f\u0131lmas\u0131. Gelin detaylara inelim. Sorun Ne? Avrupa&#8217;da profesyonel spor devasa bir sekt\u00f6r. Y\u0131ll\u0131k hacim yakla\u015f\u0131k 50 milyar dolar. Ama burada \u00e7\u0131lg\u0131n bir istatistik var. Bu gelirin %99&#8217;u futboldan geliyor. Basketbolun pay\u0131 ne kadar? Y\u00fczde 1&#8217;den az.<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[140,93,71,80,81,54,95,67],"class_list":["post-858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-gundemi","tag-adam-silver","tag-barcelona","tag-dikkat-ekonomisi","tag-euroleague","tag-fenerbahce","tag-nba","tag-real-madrid","tag-spor-ekonomisi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Silver&#039;\u0131n Avrupa \u0130nad\u0131 - Spor End&uuml;strisinden Notlar<\/title>\n<meta name=\"description\" content=\"Adam Silver&#039;\u0131n Avrupa \u0130nad\u0131 devam ediyor. 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